JOURNAL · PRODUCT
Product.
From the studio floor.
Product strategy and craft — validation, wedges, pricing, and what earns a place on the roadmap.
25 posts on Product
- Mentzi
What 87% of Mentzi Teachers Have in Common (And What It Tells Us About Indian Classrooms)
87% of Mentzi teachers report less prep time. We unpack what that shared signal reveals about workload, language, and the state of Indian classrooms.
- Depo
From Solapur to Sangli: How Depo Plans to Own Hyperlocal Discovery Across Maharashtra
Maharashtra's tier 2 cities — Solapur, Sangli, Kolhapur, Nashik — are ignored by metro apps. Depo's city-by-city plan turns that neglect into a regional moat.
- Mentzi
Quiz Design in Hindi, Marathi, and Tamil: How Vernacular AI Is Redefining Assessment
Good assessment must speak the student's language. Here is how vernacular AI builds Hindi, Marathi, and Tamil quizzes that match board exam registers.
- Depo
OLX, Quikr, and the Graveyard of Indian Classifieds: What Depo Is Doing Differently
OLX scaled back and Quikr collapsed, yet Indians never stopped buying and selling locally. The classifieds graveyard holds clear lessons for doing it right.
- Mentzi
EdTech vs TeacherTech: Why the Real Opportunity Is Supporting Educators, Not Replacing Them
Most Indian EdTech aimed to bypass the teacher. We argue the bigger opportunity is TeacherTech — AI that makes educators more effective, not redundant.
- Depo
Building a Super App for India’s 500+ Non-Metro Cities: Challenges and Lessons
Super apps promise everything in one place, but India is a graveyard of failed attempts. Building one for 500+ non-metro cities means rethinking the whole model.
- Mentzi
The 10-Minute Lesson Plan: What AI Makes Possible for India's Most Overworked Teachers
What if a full lesson plan took ten minutes instead of two hours? We break down how AI compresses prep for India's most overworked teachers.
- Depo
The Hyperlocal Playbook: What Swiggy Got Right and What Tier 2 India Still Needs
Swiggy proved hyperlocal logistics can work at scale in India. But its food-and-metro playbook leaves tier 2 cities needing a different kind of local platform.
- Depo
Classified Listings for Smaller Cities: How Depo Replaces WhatsApp Groups
Tier 2 India buys and sells through chaotic WhatsApp groups. Depo turns that scattered, unsearchable activity into structured, local, trusted classifieds.
- Mentzi
From Textbook to WhatsApp: How Teachers Share AI-Created Content With Students
WhatsApp is India's real classroom messaging layer. Here is how teachers distribute AI-generated worksheets and quizzes where students already are.
- Depo
Business Discovery in Bharat: Why Google Maps Fails Tier 2 City Residents
Google Maps is great for metros but patchy in tier 2 India — missing shops, wrong hours, no local context. Discovery in Bharat needs a different approach.
- Studio
From Zero to Product in 90 Days: The Sitio Labs Playbook
Ninety days from a blank page to a live AI product in market. Here is the exact week-by-week playbook our Mumbai studio uses to build fast without building wrong.
- Mentzi
How AI-Generated Worksheets Are Helping Rural Teachers Bridge the Learning Gap
ASER data shows wide learning gaps in rural India. See how AI-generated, level-appropriate worksheets help teachers meet students where they are.
- Depo
Property Listings in Small-Town India: Why MagicBricks Isn’t Enough
Portals like MagicBricks were built for metro real estate. In tier 2 towns, listings are thin, stale, and broker-walled. Here's what small-city property needs.
- Studio
AI for Bharat: Why the Next 10 Unicorns Will Be Built for Non-Metro India
The metros are saturated and contested. The real greenfield — and the next decade of Indian unicorns — sits in tier-2 and tier-3 towns that AI can finally serve.
- Mentzi
The Hidden Workload of a Government School Teacher in India
Beyond teaching, a Zilla Parishad teacher runs surveys, meals, and elections. We map the invisible workload driving teacher burnout in India.
- Depo
Local Auto Drivers and the Platform Economy: How Depo Is Closing the Digital Divide
Tier 2 auto drivers were left out of India's platform boom. Depo brings them online on their own terms — no fleet imports, low commissions, local-first design.
- Studio
The Sitio Labs Studio Model: Venture Build, CTO Partnership, AI Sprint Explained
Three engagement models, one studio. Whether you need a company built from zero, an embedded CTO, or a focused AI sprint, here is exactly how each works.
- Mentzi
Maharashtra State Board vs CBSE vs ICSE: How AI Adapts Lesson Plans Across Curricula
State Board, CBSE and ICSE teach the same subjects very differently. Here is how AI restructures a single lesson to fit each curriculum's logic.
- Depo
The 500-City Opportunity: Why India’s Tier 2 and 3 Cities Are the Next Startup Frontier
Metros are saturated and expensive. India's real growth story is unfolding across 500+ tier 2 and 3 cities — the next billion users and the next startup frontier.
- Studio
Why Sitio Labs Only Builds for India
Most studios chase Silicon Valley playbooks. We made a deliberate, contrarian bet: build AI-native companies designed for India and Bharat first, the world second.
- Mentzi
Teaching in 10 Languages: How Mentzi Supports Multilingual Classrooms Across India
India teaches in dozens of languages, but most EdTech assumes English. Here is how Mentzi builds lesson plans in Marathi, Hindi, Tamil and more.
- Mentzi
Why Indian Teachers Spend More Time Planning Than Teaching — And How AI Is Changing That
Indian teachers lose hours every week to lesson prep, marking, and admin. Here is why planning eats the school day — and how AI gives that time back.
- Depo
Why Uber Doesn't Work in Nashik (And What That Tells Us About India's Real Market)
Uber and Ola dominate Mumbai and Bengaluru, but stumble in Nashik and similar cities. The gap reveals what India's tier 2 mobility market actually needs.
- Studio
What It Means to Be an AI-Native Company in 2026
AI-native is not ChatGPT bolted onto a SaaS dashboard. It is a company whose product, workflows, and economics only make sense because intelligence is the substrate.