- I
Why this company exists
We believe the next generation of important Indian companies will be AI-native, vernacular-first, and built for markets that metro-focused startups overlook. Sitio Labs exists to build those companies, and to build them from Mumbai, at the speed AI now makes possible.
- II
Why this market
Bharat's underserved segments, K–12 education, MSME manufacturing, tier-2/3 consumers, are digitising with real willingness to pay, and are structurally ignored by metro-pattern startups. These markets demand vernacular products, WhatsApp-first distribution, and pricing built for Indian balance sheets. They are underserved because they are hard, not because they are small.
- III
Why now
Three curves crossed at once. AI collapsed the cost of building software roughly tenfold. Vernacular AI quality crossed the threshold where a Marathi-medium teacher or a Gujarati-speaking manufacturer can use it daily. And UPI plus WhatsApp made distribution to Bharat cheap for the first time in history. The window this opens rewards whoever can ship fastest with the deepest market fluency.
- IV
Why the model scales
Every venture shares the studio's AI infrastructure, design system, and distribution learnings, so each one ships faster and cheaper than the last. Six products reached the market in under two years; that cadence is the existence proof. The studio retains ownership in everything it originates, so the compounding accrues to the portfolio, not to a client.
- V
Why this team
Founder-led. The founder teaches free AI workshops at 50+ tier-2/3 colleges across India, which means the studio's deal flow, market insight, and talent pipeline all run through the same network it builds products for.
The studio loop
How one venture pays for the next.
Every turn of the loop makes the next venture cheaper, faster, and more likely to work. That's the studio's compounding asset.
- 01
Research
Live in the market before writing code. Field visits, not surveys.
- 02
Validate
A paying user is the only validation that counts.
- 03
Build
AI-native from the first commit. 8–16 weeks, production standard.
- 04
Launch
In the user's language, on the user's device, at the user's price.
- 05
Learn
Instrument everything; keep what the market rewards.
- 06
Scale
The playbook, the infrastructure, and the distribution carry into the next bet.
The numbers that are real.
The portfolio, at a glance.
| Venture | Market | Status | Model |
|---|---|---|---|
| Mentzi | K–12 education · AI copilot | Live | Studio-owned |
| Depo | Tier-2/3 hyperlocal super app | Live | Studio-owned |
| ZerocodeAI | AI app generation · DevTools | Open beta | Studio-owned |
| Etailers | AEO/GEO · AI search visibility | Live | Studio-owned |
| Found | Fashion · AI visual search | Live | Studio-owned |
| Thokpe | Wholesale · B2B accounting | Live | Studio-owned |
| VDOlocal | Video-first retail storefronts | Live | CTO partnership |
Jayesh Gaddam
Founder · 10+ languages
Jayesh founded Sitio Labs in 2024 and leads every venture the studio ships. His work has spanned education, manufacturing, commerce, MSMEs, and emerging AI technologies — working directly with businesses, institutions, and entrepreneurs to understand problems from the inside, then turning those insights into products built across 10+ Indian languages. Alongside the portfolio, he runs free AI workshops at 50+ tier-2 and tier-3 colleges across India as @jayeshxai, the same network that feeds the studio's market insight, distribution, and talent pipeline.
The studio memo
The honest version, not the billboard version.
The memo covers the operating model, portfolio economics, pipeline, and what we'd do with aligned capital. Request it below, it arrives within 24 hours, sent personally.