Share a reel, get the outfit
Share a public Instagram Reel link, paste it directly, or upload a video or screenshot. Found reads the frames and identifies each visible item.
You saw it. We found it.
FoundFound at a glance
- What it is
- Found finds the outfit in any public Instagram Reel and shows where to buy each piece from Indian online stores. Share a reel link, paste it, or upload a video or screenshot, and Found identifies each item, tops, bottoms, shoes, bags, jewellery, and lists matching or similar products.
- Category
- Fashion · AI Visual Search · Shop the Look
- Status
- Live · Android
- Built by
- Sitio Labs, Mumbai
- Website
- found.clikit.store
FreeNo adsever
10Partner storesMyntra, Amazon, Flipkart & more
24hFrame deletionprivacy by default
AndroidAvailable nowiOS not yet available
Features
Everything Found does, in one platform.
Honest match confidence
Every result is labelled Likely match, Very similar, or Similar. Found doesn't claim an exact match from a few video frames when it can't back that up.
Built for Indian stores
Matches are pulled from Myntra, AJIO, Amazon.in, Meesho, Nykaa Fashion, Westside, Tata CLiQ, Zara, H&M, and Flipkart, not a generic global catalogue.
No Instagram login required
Found never asks for your Instagram credentials. Sign in is by mobile OTP or Google, and only the still frames needed to identify items are processed.
Frames deleted within 24 hours
Uploaded frames are processed and deleted within 24 hours. Found is not building a library of your videos.
Free, no ads
Found is free to use with no ads. Some store links may be affiliate links, which is how the app stays free.
How it works
Up and running faster than you expect.
- 01
Share the reel
Share a public Instagram Reel to Found, paste the link, or upload a video or screenshot directly.
- 02
Found reads the frames
Still frames are extracted on your phone and only those frames are uploaded, never a login, never the full video stored.
- 03
Items are identified
Each visible item, top, bottom, shoes, bag, jewellery, is detected and labelled with a match confidence: Likely, Very similar, or Similar.
- 04
Buy from a store that ships to you
Matching and similar products are listed from Myntra, AJIO, Amazon.in, Meesho, Nykaa Fashion, Westside, Tata CLiQ, Zara, H&M, and Flipkart.
Product · Fashion AI · Found
Three honest confidence tiers, not one false promise.
Most "find this outfit" tools either overpromise an exact match or quietly fall back to generic recommendations. Found labels every result Likely match, Very similar, or Similar, and says plainly that a few video frames can't guarantee an exact match. That honesty is the product decision: show real confidence, not manufactured certainty.
3Match confidence tiers
OTP / GoogleSign-in, no IG login
10Stores searched
The full story
How Found was built, chapter by chapter.
- I
The problem
You see an outfit in a reel. There is no product tag, no "shop this look" button, just a comments section full of "where is this from?" with no reliable answer.
- II
The research
Fashion discovery had already moved to short video. Shopping infrastructure had not caught up, and the stores that actually ship to Indian buyers were not the ones most "shop the look" tools searched.
- III
The strategy
Build for the reel, not a new feed. Let people share what they already watch, and search the Indian stores that can actually fulfil the order, Myntra, AJIO, Amazon.in, Meesho, Nykaa Fashion, Westside, Tata CLiQ, Zara, H&M, and Flipkart.
- IV
The design
Three honest confidence labels instead of one falsely certain match. No Instagram login. Frames processed on-device where possible and deleted within 24 hours.
- V
The engineering
Frame extraction, item detection across garment categories, and a matching layer tuned to the catalogues of ten Indian retailers, built to run without ever holding onto a user's video.
- VI
The results
Found shipped free, with no ads, on Android, and is live today at found.clikit.store.
- VII
What we learned
Saying "we are not sure" in a product is harder than it sounds, and it is what makes the results people can actually trust.
Insights
Thinking behind the product.
Reels broke the product-discovery funnel
Fashion discovery moved to short video years before shopping caught up. A reel has no "buy" button and no product tags most of the time, so the outfit people actually want sits one frustrating search away from where they saw it.
Why confidence labels beat a single fuzzy match
A single "best match" result hides how uncertain visual matching from video frames really is. Three labelled tiers let the shopper decide how much certainty they need before they buy.
No Instagram login is a product constraint, not a feature flag
Asking for Instagram credentials would make frame access easier to build, and it is exactly the kind of access a shopping tool has no real reason to hold. Found works from frames alone, with nothing stored past 24 hours.
FAQ/ 05
Common questions answered honestly.
Still unsure?
Write to us with what you are working on. You will hear back within 24 hours.
Start a conversationNo. Found never asks for your Instagram credentials. You share a public reel link, paste it, or upload a video or screenshot, and sign in to Found itself with mobile OTP or Google.
Found reads still frames to identify items and deletes them within 24 hours. It does not keep a library of your uploads.
Results are labelled Likely match, Very similar, or Similar. Found does not claim an exact match from a few video frames, so you can judge how close a result really is before buying.
Not yet. Found is available on Android via Google Play today.
Yes, free with no ads. Some store links may be affiliate links, which is how the app stays free without ads.