CTO Partnership · Retail Tech · India
A co-founding partnership, not a vendor relationship.
CTO Partnership · VDOlocal
The problem
India's physical stores, the overwhelming majority of its retail economy, have almost no digital presence beyond a map pin and a phone number. Photos don't sell a saree shop or a jewellery counter. Video does. But no platform existed to give a store owner a video-first storefront without an agency and a budget.
Context
VDOlocal's founding team knew the market cold; what the venture needed was a technology partner who could build the hard part. The shared research settled the core bet: store owners will produce video if the tooling makes it effortless, and buyers browse video the way they browse a market street, by walking it. Instead of a services contract, Sitio Labs and VDOlocal formed a CTO Partnership: Sitio Labs builds the technology stack and drives the roadmap; VDOlocal owns the technology, the market, the brand, and the merchant relationships.
What we built
- Platform architecture — end-to-end system design, the storefront platform, and merchant tooling
- Mobile engineering — consumer and merchant mobile apps, designed and shipped by the studio
- AI systems — the layer powering video-first discovery and merchant workflows
- Infrastructure & scale — hosting, deployment, observability, and cost discipline, owned end to end
- IP strategy — five patents filed where the work broke genuinely new ground
Stack
- Platform architecture (web)
- Mobile (iOS + Android)
- AI systems for video-first discovery and merchant workflows
- Infrastructure, hosting, and observability
- [CONFIRM: specific frameworks, languages, and cloud provider — not published for this venture]
Timeline
[CONFIRM: engagement start date and duration to date]
Results
5
Patents filed across the technology
100%
Of the stack built in-house (platform, mobile, AI, infra)
6+ mo
Minimum partnership term, equity-aligned
[METRIC: merchant/store count onboarded]
Placeholder — not published
[METRIC: GMV or revenue processed]
Placeholder — not published
What they said
[CONFIRM: customer or founder quote — none on file for this case study yet.]