A Mumbai-based AI venture studio that co-founds, builds, and owns products alongside you — design and engineering under one roof, AI-native from day one, built for India and the Gulf.
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Sitio LabsvsFreeman Clarke
AI venture studio · Fractional CTO / IT-leadership network
Freeman Clarke embeds a seasoned part-time technology leader in your business. Sitio Labs gives you the leadership and the team that ships. Here is when each fits.
Freeman Clarke is a UK-headquartered network (with US and Canada operations) of ~100 seasoned part-time and interim technology leaders — CTOs, CIOs, CISOs — who embed in a company's leadership team to guide strategy, governance, security, and delivery. They lead; they do not build the product.
Best for: You are an established mid-market business that needs seasoned, unbiased technology leadership part-time — and you already have (or will hire) the team to execute.
Side by side
| Sitio Labs | Freeman Clarke | |
|---|---|---|
| Model | CTO Partnership: we own the technology roadmap and the team that builds it | Retained fractional / interim technology leadership — a part-time senior executive |
| Alignment | Revenue share or equity kicker + retainer | Fee-only retainer |
| Who builds it | Our in-house design + engineering team, led by us | No build team — the fractional leader guides your existing or hired engineers |
| IP & ownership | Yours; ownership follows the agreed structure | N/A — advisory; your teams own their own work |
| Pricing | Retainer + equity / revenue share (CTO Partnership) | Not disclosed — quote on request |
| Market fluency | Bharat-native; India–Gulf corridor | UK / US mid-market focus; not India / Bharat-native |
Choose Sitio Labs if…
- You need leadership and a team that actually ships — not just guidance
- You want a technical partner with skin in the game, not a retainer
- You are an early-stage or AI-native venture building for India
Choose Freeman Clarke if…
- You are an established mid-market firm needing part-time senior IT leadership
- You already have an engineering team that needs steering, not building
- You want an independent, unbiased advisor on strategy and governance
The honest verdict
Freeman Clarke gives you a veteran part-time technology leader. Sitio Labs gives you the leadership and the team that ships — aligned by equity, and built for the Indian market. Our CTO Partnership is the closest match, with one difference: we build, not just advise.
Visit Freeman Clarke ↗Questions
Is Sitio Labs a fractional CTO service like Freeman Clarke?
Sitio Labs offers a CTO Partnership, which is close — but with a key difference. Freeman Clarke supplies a part-time leader who guides your team. Sitio Labs owns the technology roadmap and brings the design and engineering team that builds it, on equity-aligned terms.
Does a fractional CTO build the product?
Typically no. A fractional CTO like those in the Freeman Clarke network provides leadership, strategy, and governance — you still need a team to build. Sitio Labs combines both: technical leadership plus an in-house team that ships.
Think a studio is the right fit?
One conversation. Tell us the market and the problem — we'll tell you which model fits, or point you to a better option if it isn't us.