Concept · AI-generated sampleWhat is outdoor marketing?
Outdoor marketing, or out-of-home (OOH), places ads on hoardings, bus shelters, metro and other public spaces. Sitio Labs selects and buys sites, designs creative that reads in a three-second glance, adds QR and geo-tracked attribution, and runs on-ground activations.
Site selection and media buying for hoardings, bus shelters and metro, with creative made for three-second glances and QR or geo-tracked attribution.
Deliverables
What you get.
- Site selection and media buying
- Creative for OOH formats
- QR and geo-tracked attribution
- Activations and on-ground events
- Impressions
- QR scans
- Footfall lift
Reported weekly, reviewed monthly, against targets agreed at the start.
How it runs
From audit to always-on.
- Week 1
Audit
Channels, tracking, creative and search presence reviewed, with the leaks ranked by cost.
- Week 1–2
Strategy
Channels, budgets, messaging and the KPIs we will be judged on, agreed in writing.
- Week 2–3
Create
Creative, content, landing pages and tracking, built by one team instead of four vendors.
- Week 3
Launch
Campaigns go live with the first round of tests already planned.
- Ongoing
Optimise
Weekly reports, monthly reviews and budget moved to whatever is working.
Outdoor marketing FAQ/ 02
Questions, answered.
Write to us with what you are working on. You will hear back within 24 hours.
Start a conversationQR scans, unique URLs and promo codes, plus geo-tracked footfall where the data is available.
Mumbai first, and other Indian cities through media partners.