Concept · AI-generated sampleWhat is performance marketing?
Performance marketing is paid advertising measured by business outcomes such as sales or sign-ups. Sitio Labs sets up Meta and Google Ads on clean tracking (pixel, Conversions API, GA4), tests new creative every week, moves budget to what converts, and reports ROAS, CPA, CAC and MER.
Paid social and search run against clean tracking, with new creative tested every week and budgets moved to what actually converts.
Deliverables
What you get.
- Meta and Google Ads setup
- Pixel, Conversions API and GA4 tracking
- Weekly creative testing
- ROAS and CPA reporting
- ROAS
- CPA
- CAC
- MER
Reported weekly, reviewed monthly, against targets agreed at the start.
How it runs
From audit to always-on.
- Week 1
Audit
Channels, tracking, creative and search presence reviewed, with the leaks ranked by cost.
- Week 1–2
Strategy
Channels, budgets, messaging and the KPIs we will be judged on, agreed in writing.
- Week 2–3
Create
Creative, content, landing pages and tracking, built by one team instead of four vendors.
- Week 3
Launch
Campaigns go live with the first round of tests already planned.
- Ongoing
Optimise
Weekly reports, monthly reviews and budget moved to whatever is working.
Performance marketing FAQ/ 02
Questions, answered.
Write to us with what you are working on. You will hear back within 24 hours.
Start a conversationEnough to exit learning phases on each platform. We size it in the audit against your margins and goals.
Yes. Clean pixel, Conversions API and GA4 data comes before scaling spend.