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[1] cited sourceWhat is AI engine marketing (marketing inside chatgpt, perplexity and gemini)?
AI engine marketing is marketing inside AI assistants such as ChatGPT, Perplexity, Gemini, Microsoft Copilot and Google AI Overviews, where buyers now ask for recommendations. Sitio Labs gets brands recommended and cited in those answers, prepares product feeds for AI shopping, runs sponsored placements where engines offer them, and tracks share of voice.
Your buyers now ask AI assistants what to buy. We make sure your brand is in those answers: recommended, cited, listed in AI shopping results and, where the engines sell it, advertised in sponsored placements.
Deliverables
What you get.
- AI visibility audit across ChatGPT, Perplexity, Gemini and Copilot
- Content and sources AI engines cite (GEO)
- Product feeds and listings for AI shopping
- Sponsored placements in AI engines, where available
- Monthly AI share-of-voice and referral tracking
- AI share of voice
- Recommendation and citation rate
- Referral traffic from AI engines
Reported weekly, reviewed monthly, against targets agreed at the start.
How it runs
From audit to always-on.
- Week 1
Audit
Channels, tracking, creative and search presence reviewed, with the leaks ranked by cost.
- Week 1–2
Strategy
Channels, budgets, messaging and the KPIs we will be judged on, agreed in writing.
- Week 2–3
Create
Creative, content, landing pages and tracking, built by one team instead of four vendors.
- Week 3
Launch
Campaigns go live with the first round of tests already planned.
- Ongoing
Optimise
Weekly reports, monthly reviews and budget moved to whatever is working.
AI engine marketing FAQ/ 05
Questions, answered.
Write to us with what you are working on. You will hear back within 24 hours.
Start a conversationIt is marketing inside AI assistants rather than with AI tools. When someone asks ChatGPT, Perplexity or Gemini which product to buy, AI engine marketing works to make your brand part of the answer, organically and, where the engine sells placements, through ads.
GEO (generative engine optimization) is the organic part: getting cited and recommended. AI engine marketing is the whole channel: GEO plus AI shopping feeds, sponsored placements where available and measurement of the traffic AI engines send you.
AI engines are opening ad and sponsored formats, and Google already shows ads in AI Overviews. Availability differs by engine and country, so we plan paid placements where they exist and focus on organic recommendations everywhere else.
We run a fixed set of buyer questions across the major AI assistants every month and track how often your brand is recommended or cited, alongside referral traffic and leads from AI engines in your analytics.
Any business whose buyers research before they buy: D2C brands, software, education, healthcare, real estate, travel and local services. If people ask an assistant about your category, you want to be in the answer.