Concept · AI-generated sampleWhat is GEO (generative engine optimization)?
GEO (generative engine optimization) gets a brand cited and recommended inside AI assistants such as ChatGPT, Gemini, Perplexity and Claude. Sitio Labs runs it with Etailers, its AEO/GEO venture: an AI visibility audit, citation-worthy content and sources, a consistent brand entity across the web, and monthly share-of-voice tracking.
Generative engine optimization makes your brand the source AI assistants cite and recommend. Run with Etailers, our AEO/GEO venture.
Deliverables
What you get.
- AI visibility audit
- Citation-worthy content and sources
- Consistent brand entity across the web
- Monthly share-of-voice tracking
- Citation rate
- Share of voice
- Brand mentions
Reported weekly, reviewed monthly, against targets agreed at the start.
How it runs
From audit to always-on.
- Week 1
Audit
Channels, tracking, creative and search presence reviewed, with the leaks ranked by cost.
- Week 1–2
Strategy
Channels, budgets, messaging and the KPIs we will be judged on, agreed in writing.
- Week 2–3
Create
Creative, content, landing pages and tracking, built by one team instead of four vendors.
- Week 3
Launch
Campaigns go live with the first round of tests already planned.
- Ongoing
Optimise
Weekly reports, monthly reviews and budget moved to whatever is working.
GEO FAQ/ 02
Questions, answered.
Write to us with what you are working on. You will hear back within 24 hours.
Start a conversationWe run a fixed set of buyer questions across AI assistants each month and track how often your brand is cited or recommended.
It builds on the same foundations, then adds citation sources, entity consistency and AI-specific measurement.