What is branding?
Branding defines how a business looks, sounds and is remembered. Sitio Labs works through positioning and messaging, naming where needed, logo and visual identity, typography and colour systems, and brand guidelines, then applies the system to the product, packaging, social and ads so every touchpoint feels like one brand.
Positioning, naming, logo, visual identity and brand guidelines, built as one system that holds up from an app icon to a hoarding.
Portfolio/ 04
Selected work.
Identity systems from the studio: logo, colour, type, icons and the product UI they live in. Open any board to see it full size.
Deliverables
What you get.
- Positioning and messaging
- Naming and logo design
- Visual identity: colour, type and graphic system
- Brand guidelines and launch assets
- Brand recall
- Branded search volume
- Consistency across touchpoints
Reported weekly, reviewed monthly, against targets agreed at the start.
How it runs
From audit to always-on.
- Week 1
Audit
Channels, tracking, creative and search presence reviewed, with the leaks ranked by cost.
- Week 1–2
Strategy
Channels, budgets, messaging and the KPIs we will be judged on, agreed in writing.
- Week 2–3
Create
Creative, content, landing pages and tracking, built by one team instead of four vendors.
- Week 3
Launch
Campaigns go live with the first round of tests already planned.
- Ongoing
Optimise
Weekly reports, monthly reviews and budget moved to whatever is working.
Branding FAQ/ 02
Questions, answered.
Write to us with what you are working on. You will hear back within 24 hours.
Start a conversationYes. A rebrand starts with an audit of what already works so recognition is kept where it matters.
Logo files, a colour and type system, brand guidelines and a starter set of applied assets for product, social and ads.