What is exhibition marketing & branding?
Exhibition marketing and branding covers how a business shows up at trade shows and expos. Sitio Labs designs the booth and its branding, produces backdrops, standees and print, runs pre-show outreach to book meetings, sets up digital lead capture at the stall and follows up with every lead after the show.
Trade show and exhibition presence end to end: booth branding and design, print and display, pre-show outreach, lead capture at the stall and follow-up after.
Portfolio/ 03
Selected work.
Trade show booths for jewellery, real estate and SaaS brands, designed to stop the aisle. Open any one to see it full size.
Deliverables
What you get.
- Booth branding and design
- Backdrops, standees, print and display
- Pre-show outreach and meeting booking
- Lead capture and post-show follow-up
- Booth visitors
- Meetings booked
- Qualified leads
Reported weekly, reviewed monthly, against targets agreed at the start.
How it runs
From audit to always-on.
- Week 1
Audit
Channels, tracking, creative and search presence reviewed, with the leaks ranked by cost.
- Week 1–2
Strategy
Channels, budgets, messaging and the KPIs we will be judged on, agreed in writing.
- Week 2–3
Create
Creative, content, landing pages and tracking, built by one team instead of four vendors.
- Week 3
Launch
Campaigns go live with the first round of tests already planned.
- Ongoing
Optimise
Weekly reports, monthly reviews and budget moved to whatever is working.
Exhibition marketing & branding FAQ/ 02
Questions, answered.
Write to us with what you are working on. You will hear back within 24 hours.
Start a conversationWe design the booth and its branding and work with fabrication partners for the build and installation.
Digital lead capture at the stall, tagged by conversation, so every lead is followed up and attributed after the show.