What is festive marketing?
Festive marketing builds campaigns around festivals and seasons such as Diwali, Eid, Onam, Christmas and wedding season, when buying intent peaks. Sitio Labs plans the festive calendar, develops one campaign idea adapted per festival, produces creative and offers, and times influencer, social and paid media to each buying window.
Festive campaigns planned against the calendar: one idea adapted for each festival, with creative, offers, influencer and paid media timed to the buying window.
Portfolio/ 03
Selected work.
Diwali campaigns for fashion, apps and auto retail: social, reels, in-store branding and offers, timed to the buying season. Open any one to see it full size.
Deliverables
What you get.
- Festive calendar and campaign plan
- One idea adapted per festival
- Creative, offers and landing pages
- Influencer, social and paid media timed to the window
- Festive-period revenue
- ROAS
- Reach and engagement
Reported weekly, reviewed monthly, against targets agreed at the start.
How it runs
From audit to always-on.
- Week 1
Audit
Channels, tracking, creative and search presence reviewed, with the leaks ranked by cost.
- Week 1–2
Strategy
Channels, budgets, messaging and the KPIs we will be judged on, agreed in writing.
- Week 2–3
Create
Creative, content, landing pages and tracking, built by one team instead of four vendors.
- Week 3
Launch
Campaigns go live with the first round of tests already planned.
- Ongoing
Optimise
Weekly reports, monthly reviews and budget moved to whatever is working.
Festive marketing FAQ/ 02
Questions, answered.
Write to us with what you are working on. You will hear back within 24 hours.
Start a conversationIdeally six to eight weeks ahead, so creative, influencers and media are booked before costs peak.
Yes. We build one core idea and adapt the creative and offer for each festival and audience.