Concept · AI-generated sampleWhat is social media marketing?
Social media marketing is the planned, ongoing production and management of content on platforms like Instagram, YouTube and LinkedIn. Sitio Labs runs content pillars, a weekly calendar of Reels, carousels and stories, community and DM management, and a monthly growth report tied to reach, saves, follower growth and inbound messages.
We plan content pillars, produce Reels, carousels and stories every week, and manage the community, so your channels grow while you run the business.
Portfolio/ 01
Selected work.
Social creatives, reels, in-app banners and on-ground marketing, run as one plan. Open it to see it full size.
Deliverables
What you get.
- Content pillars and monthly calendar
- Reels, carousels and stories
- Community and DM management
- Monthly growth report
- Reach
- Saves
- Follower growth
- DMs
Reported weekly, reviewed monthly, against targets agreed at the start.
How it runs
From audit to always-on.
- Week 1
Audit
Channels, tracking, creative and search presence reviewed, with the leaks ranked by cost.
- Week 1–2
Strategy
Channels, budgets, messaging and the KPIs we will be judged on, agreed in writing.
- Week 2–3
Create
Creative, content, landing pages and tracking, built by one team instead of four vendors.
- Week 3
Launch
Campaigns go live with the first round of tests already planned.
- Ongoing
Optimise
Weekly reports, monthly reviews and budget moved to whatever is working.
Social media marketing FAQ/ 02
Questions, answered.
Write to us with what you are working on. You will hear back within 24 hours.
Start a conversationInstagram, Facebook, YouTube, LinkedIn and X, chosen by where your buyers spend time.
It is set in the monthly calendar. Most retainers run three to five posts a week plus stories.