Concept · AI-generated sampleWhat is influencer marketing?
Influencer marketing pays creators to feature a brand to their audience. Sitio Labs shortlists creators by audience match and engagement quality rather than follower count, writes the briefs, handles contracts and usage rights, runs the campaign and whitelists the best posts for paid ads.
We find and vet creators by audience fit, not follower count, then handle briefs, contracts, usage rights and reporting from start to finish.
Deliverables
What you get.
- Creator discovery and vetting
- Briefs, contracts and usage rights
- Campaign management
- Whitelisting for paid ads
- Engagement quality
- CPM
- Code redemptions
- Sales
Reported weekly, reviewed monthly, against targets agreed at the start.
How it runs
From audit to always-on.
- Week 1
Audit
Channels, tracking, creative and search presence reviewed, with the leaks ranked by cost.
- Week 1–2
Strategy
Channels, budgets, messaging and the KPIs we will be judged on, agreed in writing.
- Week 2–3
Create
Creative, content, landing pages and tracking, built by one team instead of four vendors.
- Week 3
Launch
Campaigns go live with the first round of tests already planned.
- Ongoing
Optimise
Weekly reports, monthly reviews and budget moved to whatever is working.
Influencer marketing FAQ/ 02
Questions, answered.
Write to us with what you are working on. You will hear back within 24 hours.
Start a conversationYes. Smaller creators often have tighter audiences and better engagement for niche categories.
Yes, when usage rights are cleared in the contract. We negotiate them up front.