What is ugc ads?
UGC ads are paid ads made from user-generated-style videos: real people talking to camera about a product. Sitio Labs sources creators, scripts three or more hooks per concept, delivers raw and edited cuts for each platform, clears paid usage rights, and lets paid testing choose the winning hook.
Creator-shot videos scripted around a hook in the first three seconds, cut natively for each platform and cleared for paid usage.
Deliverables
What you get.
- Creator sourcing and briefs
- Three or more hooks per concept
- Raw and edited cuts per platform
- Rights cleared for paid usage
- Hook rate
- Hold rate
- CTR
- CPA
Reported weekly, reviewed monthly, against targets agreed at the start.
How it runs
From audit to always-on.
- Week 1
Audit
Channels, tracking, creative and search presence reviewed, with the leaks ranked by cost.
- Week 1–2
Strategy
Channels, budgets, messaging and the KPIs we will be judged on, agreed in writing.
- Week 2–3
Create
Creative, content, landing pages and tracking, built by one team instead of four vendors.
- Week 3
Launch
Campaigns go live with the first round of tests already planned.
- Ongoing
Optimise
Weekly reports, monthly reviews and budget moved to whatever is working.
UGC ads FAQ/ 02
Questions, answered.
Write to us with what you are working on. You will hear back within 24 hours.
Start a conversationA hook in the first three seconds, a real person the audience trusts, native captions and one clear call to action.
At least three hooks per concept, cut for each placement, so testing has something to choose between.