What is event marketing?
Event marketing uses live experiences, such as product launches, brand activations, meetups and community events, to build awareness and leads. Sitio Labs plans the concept, venue and production, promotes the event across social, paid and partners, runs check-in and on-ground content, and follows up with attendees afterwards.
Product launches, brand activations and community events, planned end to end with the promotion before, the experience on the day and the follow-up after.
Portfolio/ 04
Selected work.
Launches, summits and corporate celebrations: concept, stage, décor, collateral and merchandise. Open any one to see it full size.
Deliverables
What you get.
- Event concept and run of show
- Venue, production and vendor management
- Pre-event promotion and registrations
- On-ground content and post-event follow-up
- Registrations and attendance
- Leads captured
- Social reach and mentions
Reported weekly, reviewed monthly, against targets agreed at the start.
How it runs
From audit to always-on.
- Week 1
Audit
Channels, tracking, creative and search presence reviewed, with the leaks ranked by cost.
- Week 1–2
Strategy
Channels, budgets, messaging and the KPIs we will be judged on, agreed in writing.
- Week 2–3
Create
Creative, content, landing pages and tracking, built by one team instead of four vendors.
- Week 3
Launch
Campaigns go live with the first round of tests already planned.
- Ongoing
Optimise
Weekly reports, monthly reviews and budget moved to whatever is working.
Event marketing FAQ/ 02
Questions, answered.
Write to us with what you are working on. You will hear back within 24 hours.
Start a conversationProduct launches, brand activations, meetups, workshops and community events, in person or hybrid.
Yes. Promotion, registrations, the day itself and attendee follow-up are planned as one campaign.