BLOG
Ideas from the studio.
Written for builders.
AI venture building, EdTech in India, jewellery manufacturer technology, and apps for tier 2 cities — written by the team doing the work.
Showing 10 of 45 posts
- Depo
From Solapur to Sangli: How Depo Plans to Own Hyperlocal Discovery Across Maharashtra
Maharashtra's tier 2 cities — Solapur, Sangli, Kolhapur, Nashik — are ignored by metro apps. Depo's city-by-city plan turns that neglect into a regional moat.
- Depo
OLX, Quikr, and the Graveyard of Indian Classifieds: What Depo Is Doing Differently
OLX scaled back and Quikr collapsed, yet Indians never stopped buying and selling locally. The classifieds graveyard holds clear lessons for doing it right.
- Depo
Building a Super App for India’s 500+ Non-Metro Cities: Challenges and Lessons
Super apps promise everything in one place, but India is a graveyard of failed attempts. Building one for 500+ non-metro cities means rethinking the whole model.
- Depo
The Hyperlocal Playbook: What Swiggy Got Right and What Tier 2 India Still Needs
Swiggy proved hyperlocal logistics can work at scale in India. But its food-and-metro playbook leaves tier 2 cities needing a different kind of local platform.
- Depo
Classified Listings for Smaller Cities: How Depo Replaces WhatsApp Groups
Tier 2 India buys and sells through chaotic WhatsApp groups. Depo turns that scattered, unsearchable activity into structured, local, trusted classifieds.
- Depo
Business Discovery in Bharat: Why Google Maps Fails Tier 2 City Residents
Google Maps is great for metros but patchy in tier 2 India — missing shops, wrong hours, no local context. Discovery in Bharat needs a different approach.
- Depo
Property Listings in Small-Town India: Why MagicBricks Isn’t Enough
Portals like MagicBricks were built for metro real estate. In tier 2 towns, listings are thin, stale, and broker-walled. Here's what small-city property needs.
- Depo
Local Auto Drivers and the Platform Economy: How Depo Is Closing the Digital Divide
Tier 2 auto drivers were left out of India's platform boom. Depo brings them online on their own terms — no fleet imports, low commissions, local-first design.
- Depo
The 500-City Opportunity: Why India’s Tier 2 and 3 Cities Are the Next Startup Frontier
Metros are saturated and expensive. India's real growth story is unfolding across 500+ tier 2 and 3 cities — the next billion users and the next startup frontier.
- Depo
Why Uber Doesn't Work in Nashik (And What That Tells Us About India's Real Market)
Uber and Ola dominate Mumbai and Bengaluru, but stumble in Nashik and similar cities. The gap reveals what India's tier 2 mobility market actually needs.